The Africa Pay TV Forecast indicates a notable expansion in the continent’s pay television subscriber base, with an expected surge of 12 million subscribers by the year 2029.
The research explores current trends and offers a detailed analysis of the pay TV market, showcasing the steady momentum behind subscriber growth from 43 million at the close of 2023 to the anticipated figures in 2029. Significantly, the study identifies four countries projected to contribute to nearly half of the total subscription base, with Nigeria playing a prominent role in this evolving market.
Satellite TV and digital terrestrial television (DTT) services are expected to be the prime contributors to this surge, with satellite TV projected to reach a staggering 33 million subscribers and DTT accounting for 21 million by the end of 2029.
Covering insights and forecasts for 35 African nations, the report provides details on subscriber counts, penetration rates, revenue prospects, and major operator performances. The 68-page document, complemented by an extensive Excel workbook, encompasses 129 platforms, including key players like ZAP TV, StarTimes, DStv, Canal Plus, and StarSat, as well as local operators such as Angola Telecom, TV Cabo, GOtv, Zuku cable and satellite services, Easy TV, and Orange.
With an anticipated additional 27 million TV households by 2029, the market is on track to achieve new heights in terms of household penetration and revenue generation. The implications of this substantial growth are far-reaching, offering a valuable opportunity for both existing players and potential entrants to explore and expand within the dynamic African pay TV sector.
