In the second quarter of the year 2023 (April-May-June), as reports emerged, the global smartphone shipments went down by 8% quarter-on-quarter and 5% year-on-year.
On the positive side, the premium segment demand remained resilient, with the segment’s share reaching a record high for the quarter. Here are the five biggest smartphone companies as disclosed by the report.
Samsung leads the giants share
Samsung has maintained its top position in the global smartphone market. The company held the largest market share at 22%, benefiting from the strong performance of its Galaxy A-series worldwide.
Apple stands 2
Apple secured the second position and achieved its highest-ever Q2 market share. In the 2023 reports, the premium segment experienced a surge, making its largest-ever contribution to the overall smartphone market, accounting for over 20% of total sales. Capitalising on this trend, Apple successfully expanded its market share in non-traditional markets, grabbing mostly from India market India, where it was said to have achieved an impressive 50% year-on-year growth.
Xiaomi is the third largest smartphone brand globally
As the third-largest smartphone brand, Xiaomi encountered difficulties in its key leading markets. However posted to counter the decline in these markets, the company is actively pursuing expansion into other markets, especially Africa and refreshing its portfolio of products.
Oppo takes 4th position
The Chinese smartphone maker Oppo, did quite well in its home market China and India (thanks to OnePlus). The company managed to hold on to its global market share despite registering losses in Western Europe.
Vivo fights tall at number 5 globally
Following a robust performance in the second quarter of 2022, both Vivo and iQoo experienced significant growth declines in China, partly due to fierce competition from Samsung and Oppo. Additionally, in the offline markets of India and Southeast Asia, they faced strong rivalry, which further impacted their growth.
